Complaint Filed with Federal Trade Commission Against HSUS

The nonprofit Center for Consumer Freedom (CCF) filed a complaint with the Federal Trade Commission (FTC) this week against the Humane Society of the United States (HSUS) for orchestrating a deceptive advertising campaign. CCF also passed along complaints submitted by 77 donors through its website

According to a press release from CCF, in November 2017, “HSUS drove traffic to a web page on its domain that contained false information. On the web page in question, a graphic claimed that only 19% of HSUS donations are spent on fundraising.

“However, HSUS’ Form 990 tax return for 2016, its most recent filing, shows the organization spends at least 29% of its budget on fundraising,” the release said. “Factoring in joint cost expenditures that are allocated to management or program spending, the total fundraising number rises to 52%. (Charities may classify portions of fundraising appeals as “educational” expenses to seem more efficient with donations.)”

CCF claims that, despite its name, the Humane Society of the United States is not affiliated with the many humane societies in towns and counties that operate pet shelters.

“HSUS does not run a single pet shelter, despite suggesting otherwise in its solicitations to prospective donors. Some (but by no means all) previous advertising had disclosed this fact. In 2014, Oklahoma Attorney General Scott Pruitt issued a public ‘consumer alert’ concerning donations to HSUS,” CCF states.

“Regulators need to stop well-meaning Americans who want to help pets from being ripped off,” said CCF Managing Director Will Coggin in a statement. “Donors want to help homeless animals—not wealthy D.C. executives who mislead the public about how their money will be used.”

You can read CCF’s complaint here: To learn more about the Humane Society of the United States, visit and


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