Read the original article by Susan Kelly at meatingplace.com here.
Tyson Foods Inc., through its Tyson Ventures unit, has completed an investment in New Wave Foods, a producer of plant-based shellfish, the company announced today.
A shrimp alternative is expected to be ready for food service operators in early 2020. The product is made with sustainably sourced seaweed and plant protein, and contains all eight essential amino acids that are found in all meats and seafoods. It also contains no allergens, zero cholesterol and is lower in calories and salt than real shrimp.
“We worked with the Culinary Institute of America to set the gold standard for this product and then created a plant-based shrimp that has had rave reviews from the thousands of people who have tasted it,” said Mary McGovern, chief of New Wave Foods, in a press release. “Our plant-based shrimp cooks and tastes just like the real thing, and it matches the texture, taste, performance and versatility of shrimp fresh from the ocean.”
In June, Tyson Foods announced its own alternative protein products under the Raised & Rooted brand led by Justin Whitmore, executive vice president of alternative proteins and chief sustainability officer for the company. The initial Raised & Rooted products include nuggets made from plants, to be available in 5,000 retail stores by the end of September, and blended burgers made with a combination of beef and plants that will be available this fall.
Tyson Ventures was launched in December 2016 and is focused on investing in promising entrepreneurial food businesses that are pioneering new products or technology.
Kellogg’s goes Incogmeato
Separately, Kellogg’s MorningStar Farms on Wednesday announced a next-generation brand called Incogmeato that includes the company’s first ready-to-cook plant-based burger, to be sold in the refrigerated meat case, and frozen, fully prepared plant-based Chik’n tenders and nuggets.
Also this week, Hormel Foods announced the launch of the Happy Little Plants brand, a new “plant-forward” protein portfolio created under its Cultivated Foods umbrella.